User focussed. Experience Driven. Design Led.

Apoorva Nair - Digital Service Designer

Why work with me?
A Digital Product Designer with 7+ years of experience, a background in Commercial Art and a Master's in Digital Service Design. Skilled in creating user-centred products, adept in user research and usability testing, leading design feedback workshops and meeting deadlines. Proficient in creating pixel-perfect mocks, annotated designs, use cases, and mapping user flows for successful tech handoff. Driven by persistence, intention, and curiosity, and thrive in ambiguous and fast-paced environments. Proven track record of achieving objectives and always looking for new challenges to bring more into my role.
User Insights
Understanding users and uncovering their needs, wants, goals and aspirations is key to success, conversion and retention.

– Creating personas/empathy maps
– Mapping customer journeys/user flows
– Contributing to user acceptance testing
– Constructing & conducting usability tests
– Running stakeholder workshops
– Creating information Architecture

Design & Deliverables
Creating end-to-end cohesive touchpoints that meet business & user needs and facilitate smooth tech handoff. 
– Sitemaps & user flows
– High-fidelity mockups
– Wireframing 
– Rapid & iterative prototyping
– Maintaining decision logs
– Writing user stories and use cases
Expertise
In common buzzwords, my expertise is divided as:
– Product Design
– Experience Design
– User Research 
– Digital Service Design
– Interface Design


Companies and clients.
I've had the pleasure of working with or at ...
Get in touch with me.
Always open to hearing about new opportunities and having a chat! Drop me a message or feel free to reach me on LinkedIn.
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